Where is the Future now?

Behind the glitter of spectacular distractions, a tendency toward banalization dominates modern society the world over, even where the more advanced forms of commodity consumption have seemingly multiplied the variety of roles and objects to choose from. The vestiges of religion and of the family, along with the vestiges of moral repression imposed by those two institutions, can be blended with ostentatious pretensions of worldly gratification precisely because life in this particular world remains repressive and offers nothing but pseudo-gratifications. Complacent acceptance of the status quo may also coexist with purely spectacular rebelliousness — dissatisfaction itself becomes a commodity as soon as the economy of abundance develops the capacity to process that particular raw material.

- Society of the Spectacle, chapter 3, 59

Sunday, July 25, 2010

Trendspotting


I've been walking around the city trying to identify these "boxes" or gather a visual pool of "trends" or artefacts that speak of any kind of future thought or point toward that developing lifestyle. 
Our environment is in constant conversation with us. These conversations feeding probably what most people want or are in agreement with. They are generated by us for us. 
Most visual material out there speaks of the present moving toward the future. Images very rarely reflect the past and these images constructed are dynamic. Most visual material within advertising tends to look like something out of a science fiction story. That probably is what i began picking up on. The most obvious pool coming from the most competitive markets. The more relevant to you, the more competitive. 


What happens when these images are placed and organised into one coherent form. 
How could it change the context that these are viewed in.
Can these physical boxes illustrate individual "landscapes"? 





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