Where is the Future now?

Behind the glitter of spectacular distractions, a tendency toward banalization dominates modern society the world over, even where the more advanced forms of commodity consumption have seemingly multiplied the variety of roles and objects to choose from. The vestiges of religion and of the family, along with the vestiges of moral repression imposed by those two institutions, can be blended with ostentatious pretensions of worldly gratification precisely because life in this particular world remains repressive and offers nothing but pseudo-gratifications. Complacent acceptance of the status quo may also coexist with purely spectacular rebelliousness — dissatisfaction itself becomes a commodity as soon as the economy of abundance develops the capacity to process that particular raw material.

- Society of the Spectacle, chapter 3, 59

Monday, October 11, 2010

Relooking at my content. When it all made sense.

I went back to my proposal to look at how i'd broken down my project into the criteria specified earlier, hoping that its clinical nature would bring some clarity to my content.
I needed to streamline it.. So i re read the brief.

Today, in a world of fast developing technology, where one can’t decide whether a phone is

a camera, a compass or a gardening tool one begins to question the origin of objects,

products, tools that feed and manipulate everyday routines, lifestyles that of basic human


Are we creating a near artificial army of products that is making life so easy that it stunts the

basic natural evolutionary processes of man?

What is the basic need for development? What is the basic need for

consumption/consumerism? What drives competition? And how will all this play out?

More importantly, what drives us, as individuals? What is the core reason for being today?

These are questions I wish to use to direct the viewer through the scenario.

As an illustrator, I would like to use image building to create a space and an image that is

relevant and that resonates with our everyday lives, our routines, our goals, our aspirations

and talk about the loss of simplicity in the face of it.

On the other hand juxtapose this idea to a fictionalised character, namely “Box” and its

evolutionary process alongside us and how he/it may attain a certain spiritual side that we

have nearly lost.

I had begun by questioning material and commercial culture. Our relationship to objects and things that we use and why we so conform to them. How would you look at a coke bottle without its name and brand identity, through its sheer shape . Sure you recognise its shape as a bottle, but it doesnt speak out to you anymore. In a way you don't trust it. But that line of questioning was preliminary.

It moved beyond just speaking environments toward philosophy, political ideology and social positioning of oneself, thats where depiction became a challenge and very nonspecific and impersonal to a great extent. I as a 22 year old am not that politically sound and nor do i have the experience or the right in one way to talk about these issues at a generalised level.

I was never getting into specifics of what the box actually is. In one way it is for the viewer to realise it for themselves. The box is differently constructed for different people. Again. It is constructed by them.

At the same time aesthetically, i need a complementary action to my breaking the box. Conformity. The conformist and the nonconformist. Every broken conformity leads to a 'nonconformity' which leads to a conformity. A box within a box within a box.

This is what i want to say very simply put at a basic level.

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